Det er nye tider - også i politik. De gamle metoder med plakater, annoncer, vælgermøder og TV-dueller hører fortiden til. Der skal helt nye, interaktive måder til. Folk skal INVOLVERES. Være en del af kampagnen. Ikke bare modtagere af informationer og politisk propaganda.
CON AMORE foreslår denn 10 Punkts HANDLINGSPLAN for at få folk til at stemme:
COMMUNICATION 2.0
Mobilising Voters in Ten Steps
1. WHY VOTE - a very short, dynamic text
2. Mobilise through the Pyramid Principle
( Activists: “You find 10, who each finds 10, etc.”
“ Be the first to know “
“ Find local events “
“ Contact undecided voters “
“ Share your story on your blog “ )
Use Google Docs for communicating with the activitists
Create special support groups: Women for…; Students for…;
Youth for…; Teachers for…; Nurses for…; Farmers for…; etc )
3. Modern interactive Website / Home Page
Has to be the epicentre of the campaign and include everything
( such as Messages, Updates; Activation site for Activities; Blog; Social
Networks; You Tube, Flickr; Eventful; Event programme; etc. );
Donations / Fundraising; e-Shop )
4. Use Social Communities very actively
( such as Facebook; MySpace; Twitter; Digg; Ecademy; XING; LinkedIn,
BeBo; hi5; NING; Plaxo; Friendster; etc. )
( select the most appropriate communities – and have a responsible for each )
5. Use efficient on-line distribution channels
( such as YouTube for video messages; Flickr for photos; Eventful
for coming events; etc. )
6. Use E-mail alerts ( “Be the first to know “ )
( to your activists and to everybody who wants it )
( collect e-mail addresses via special Web Forms, Business Card
Scanners, etc. )
7. Use SMS / Text Message alerts ( “ Be the first to know “ )
( to your activists and to everybody who wants it )
( collect mobile phone numbers via special mobile number )
8. Systematic feed-back about voters’ reactions, worries, questions
( via e-mails; Google Docs; sms/text messages, etc. )
( and react immediately to the most important issues to your activists,
on your Home Page, by e-mail and on YouTube with video message )
9. Systematic monitoringof media, blogs, discussion fora, etc.
( by activists, EMM, Imooty, bloggingportal, and other means )
10. Voting on beforehand:
Make a special and energetic campaign to make people use of this possibility
( different rules for each country )
Detailed OPERATIONAL PLANS for each point can be prepared and made available
according to special agreement.
Niels Jørgen Thøgersen
35, avenue de l’Europe, B-1330 Rixensart, Belgium
tel. 0032 474 747 040
e-mail: kimbrer@gmail.com
Skype: kimbrer
www.simplesite.com/communicating_better